Most of your students’ ideas suck, don’t they? What if you could pretty easily change that?

Use our tools, processes, and super ‘textbook’ – for better student ideas, to deliver the rigorous foundations, for a more experiential classroom, and to land better teaching evaluations.

Watch the webinar to hear what teachers are saying

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A message from Dr. Bruton

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We’ve learned a lot of sh!t the hard way – from our own experiences, from the world’s top innovators, and from the literature.

Import it all into your context. Get your students levelling up to accelerate their learning. Use your class time in smarter ways. Make things experiential. Let us help you make it all look easy.

Hi, I’m Alex Bruton!

I still remember the day – over a decade ago now. A new semester was starting up and I was supposed to teach my students using the business model canvas and the business plan. And I was under pressure for my students to be coming up with and working on better, more impactful, and, ideally, more fundable ideas.

For sure I’d tweaked some stuff in the break between semesters, but in my heart I knew it wasn’t going to work. Three months later, my students’ ideas would still mostly suck …

The Idea Maker Course and open toolkit were born in that moment. I knew I could do better by my students. I knew I could give them a better foundation both for my own course and for what would follow – in our program and in the world around us.

The approaches have improved a lot since then, and they’re the result of practical experience and the best of what’s found in the literature.

I use these approaches myself all the time and have worked with thousands of entrepreneurial students and their teachers. They’re used by thousands of educators at hundreds of schools and universities from Waterloo, to Mexico, to the USA, to the UK. They’ve won national and international awards. And they’ve formed the basis of many entrepreneurial ventures and corporate innovation practices, including my own.

I’ve been tenured in a business school and in an engineering school, I’ve been invited to teach around the world, and I’ve been fortunate to be named a Peak Scholar and a Master Educator for this work, as well as Entrepreneurial Educator of the Year in Canada.

We’re so honored to share all of this with you here in the form of top-shelf tools and frameworks, and a modern ‘textbook’. You can take inspiration from it yourself. You can assign it to your students – e.g. to flip the class for better ideas and deeper more meaningful learning experiences. You can use it as the basis of a challenge or competition, and/or for coaching your most promising leaders to a better future. Or, better yet, you can let them at it themselves and get them driving forward while you get out of the way and do your best to support their journeys.

Thank you so very much for being here!

mike le

And I’m Mike Le!

I met Alex a bunch of years ago now through one of his past students who was then a business partner of mine. And even though I’d been an entrepreneur several times and coached hundreds of entrepreneurs through my own web marketing company over the years, I knew that Alex was onto something special.

He wasn’t like any teacher I’d ever had. His classes weren’t like the classes I’d disliked so much when I was in school. And his tools were super practical. They really worked.

It was clear from the start that the stuff we’ve now built into The Idea Maker Course was filling an important gap between hunch and implementation.

It was helping people avoid wasting their time and money on the wrong things. It was literally accelerating their experience gaining and boosting their success.

For my part, I knew in my early twenties that I didn’t want to work in the corporate world anymore and wanted to do the things that I was passionate about. As I set out on my own I can tell you that I made more than my share of mistakes on the journey to becoming a successful entrepreneur.

Mistakes that no amount of business models, business plans, or dynamic guest lectures would have helped me avoid. I needed the tools, approaches, and practical real-world embeddedness that we’ve baked into the Idea Maker Course.

I’m truly hoping that what you find on these pages will help you help your students do some great learning and go on to design their best ventures and live their best lives.

Here’s to you teaching a super course!


Watch the full interviews

Mark Turner and Nikki Johnston: Engaging students in high school

Matthew Rogers-Draycott: Masters and undergraduate levels across disciplines

Doan Winkel: Using the tools as a textbook across multi-disciplinary university sections

Kevin Crowe: Building top in-demand talent and a tech business where the best ideas win

Adopt The Idea Maker Course

Students always use a code to register and manage their own accounts (so you don’t have to).

Faculty members or academic center staff get free access once they adopt it for a group in their context.

We also have full free trial periods for educators on a rolling basis. (Watch for the next trial window in early January 2020.)

There are several ways to make it happen:

1. Get your students started right now: Take me to the page ▸

(Or share:

2. Encourage them to purchase it as a bundle: Take me to the standard account / bundle page ▸

(Or share:

3. Get in touch below if you need something different, such as:

      • Bundling parts of it for your classroom or online course
      • Paying for seats through your school or center
      • Making it available as part of a cross-campus initiative or club
      • Putting it in front of high school students or other learners in your area
      • Licensing all or parts for your idea or business model competition participants
      • Licensing it for alumni or for industry workshop participants

To submit a secure application for custom group enrolment and free educator access, you need to sign in »