The tool and the process are described in the video below.
Coaches of the entrepreneurial Lean-Startup methodology love to have their learners “get out of the building,” a practice aimed at helping them face reality by speaking with real human beings and pressure-testing their early stage concepts.
When coaching entrepreneurs myself I usually start them out with a simple form called the Break It and Better It form » because it’s simpler than customer surveys, is usually easier for people to engage with, and comes before pretotyping or prototyping..
The Break It and Better process we’re going to use here is similar to that in a few key ways: we want you to get out there and find real people who represent the learners and key stakeholders you identified when doing your Value Proposition Wheel; we want you to engage those real people in helping you break and better your design; and, for now, we want your true goal – in your mind and in your heart – to be figuring out what’s wrong with your design (not trying to convince people of its merits).
As described in the video above, we want you to:
In the following video I share an experience I had recently designing a new course, and how much better the design was due to: 1) working with one of my learning personas – a student who had taken an earlier version of the same course a few years earlier – in the early design stages to help me break and better my early thinking about the key aspects of the learning experience; 2) inviting the students taking the course to help me break and better it after the course had already begun, giving me a second iteration through which to tighten up the design; 3) getting input from other key stakeholders, including others who had taught other versions of the course and those that had assigned the course to me.
As I describe, the course wouldn’t be the same today if I hadn’t done the work to understand the learning landscape using the Value Proposition Wheel, and if I hadn’t iterated several times using the Break It and Better It process. Bottom line? There’s no chance it would have landed where it has if I’d sat in my office without talking to people across the landscape on several occasions.
(Oh, and I said in the video that I took the course myself in 1995. I believe it was actually 1993!)
When you’re ready to close out and reflect on the work you’ve done in Iteration 1, click the button below to proceed to the next topic.