We got a really great question the other day from someone tackling the Idea Maker. They wanted to know why we’d suggest the Value Proposition Wheel and doing the other value-related work in this mini course before even knowing whether their idea’s any good?
We got to chatting about it. And decided to record and share our conversation.
Check out the following in which Mike shares an everyday example intended to help people understand the importance of analyzing things a little deeper at this early stage.