We (The Innographer Ltd. and Emphasize Design Inc., together referred to hereinafter as the “Straight Up Partners”) provide you with access to the Straight Up Business Institute services (the “Services”) including its website and applications, available at the entry-point URL https://straightupbusiness.institute (the “Website”), and to the information and other materials available on and through the Website, subject to the terms and conditions described on and linked from this web page.
- Our License Agreement » which explains the Creative Commons and Regular licenses and the other terms and conditions under which our intellectual property is made available to you; and
- The other terms and conditions, outlined below.
Your Acceptance of Terms
Payment Terms and our 100% Money Back Refund Policy
While a good many Services on the Website are provided for free, some are provided for a fee, such as our mini courses and WEE Degrees. You agree to pay any applicable fee in advance and any taxes and other fees that may accrue in relation to your registration or subscription, if any.
We offer a 100% money-back guarantee on all paid plans on the Website. We do this to build trust and set customers at ease and because if our Services or support do not work out for you, we want to give you a refund.
If within 15 days of purchase you decide not to use our paid Services, you may request a full refund. To do this, you will have to contact us >, and include the name and email address on file for the Services you wish to cancel.
If you have purchased an ongoing subscription, e.g. one that is paid monthly or annually, and you cancel it, then we will refund you for any payment period not already more than 15 days elapsed. To do this, you will have to contact us >, and include the name and email address on file for the Services you wish to cancel.
Transaction fees charged by payment gateway companies may be deducted from any refund.
Children (persons under the age of 13) are not eligible to use the Website or any Services in any way. If the Straight Up Partners learn that you are under 13 and your personally identifiable information has been collected, then we will delete your account.
If you are between the ages of 14 and 18, you may only use the Website and Services in conjunction with and under the supervision of your parents or legal guardians.
You may use the Website and Services only if you are over 18 years of age, an emancipated minor, or if you possess legal parental or guardian consent of the nature described above, and are fully capable of forming a binding contract with the Straight Up Partners and are not barred from using the Services under applicable law.
Users may not submit any information about or identifying children in any way and the Straight Up Partners have the right to discontinue access to the Website or any Services in the event a user does so.
In addition, certain Services may have additional eligibility requirements, as specified on the Website. An example of this are resources made available to educators.
Linking to Other Sites
The Website may contain links to pages on other websites (“Linked Sites”), and those Linked Sites may contain content or offer products and/or services for sale. The Straight Up Partners do not author, edit, control, or monitor these Linked Sites. You acknowledge and agree that (a) we have no responsibility for the accuracy or availability of information provided by Linked Sites, and (b) we do not control or endorse the sponsors of such Linked Sites or the content, products, advertising, or other materials presented on such Linked Sites. We may remove any Linked Sites from the Website at any time for any reason or for no reason.
The Straight Up Partners will not be liable for any transactions conducted by you with third parties through the Linked Sites or for any liability arising from the representations or information provided on such Linked Sites.
We appreciate that Linked Sites may contain material in which the operator of the Linked Sites has intellectual property rights. We respect those rights and provide the links for information purposes only. The fact that we have linked to any Linked Site does not create or imply any relationship or partnership with the operator of such Linked Site.
Disclaimers of Warranties
The Website is provided “as is”. the Straight Up Partners and their suppliers and licensors hereby disclaim all warranties of any kind, express or implied, including, without limitation, the warranties of merchantability, fitness for a particular purpose and non-infringement. Neither the Straight Up Partners nor their suppliers and licensors, makes any warranty that the Website will be error free or that access thereto will be continuous or uninterrupted. You understand that you view content at, download from, or otherwise obtain content or services through, the Website at your own discretion and risk.
Limitations of Liability
The main purpose of the materials found on the Website is to assist people in teaching and learning how to innovate and be more creative and entrepreneurial. Every user of this material uses it understanding that he or she must still conduct his or her own original research, analysis and business development efforts. the Straight Up Partners specifically disclaim any liability for any loss or damage any user may suffer as a result of information contained in the materials found on the Website.
While the information contained in the materials found on the Website is about business issues, it is not business advice. All users of the Website are urged to seek appropriate professional business advice.
In no event will The Straight Up Partners, or their suppliers or licensors, be liable with respect to any subject matter of this agreement under any contract, negligence, strict liability or other legal or equitable theory for: (i) any special, incidental or consequential damages; (ii) the cost of procurement for substitute products or services; or (iii) for interruption of use or loss or corruption of data. the Straight Up Partners shall have no liability for any failure or delay due to matters beyond their reasonable control.
The terms and conditions on this page were last updated on June 29, 2016.
Some of our Website’s functionality can be used without revealing any personal information. In these cases, the only information we collect will be “Non-Personal Information”, i.e., information that cannot be used to identify you. Non-Personal Information includes information such as the web pages that you have viewed.
However, accessing many of the Services through the Website requires you provide some additional information in order to sign in and/or register. In these cases, you may need to submit “Personally Identifiable Information” (i.e., information that can be used to identify you). Personally Identifiable Information can include information such as your name and email address, among other things. You are responsible for ensuring the accuracy of the Personally Identifiable Information you submit through the Website. Inaccurate information may affect your ability to use the Website, the information you receive when using the Website, and our ability to contact you. For example, your email address should be kept current because that is one of the primary manners in which we communicate with you.
What You Consent to by Using Our Website
If you do not agree with these terms, then please do not provide any Personally Identifiable Information to us. If you refuse or withdraw your consent, or if you choose not to provide us with any required Personally Identifiable Information, we may not be able to provide you with the services that can be offered on our Website.
The Information We Collect and How We Use It
We gather two types of information about users through the Website:
We use any Non-Personal Information we collect in aggregate form to build higher quality, more useful services by performing statistical analyses of the collective characteristics and behavior of our users, and by measuring demographics and interests regarding specific areas of our Website.
When users come to our Website, we may track, collect and aggregate Non-Personal Information indicating, among other things, which pages of our Website were visited, the order in which they were visited, when they were visited, and which hyperlinks were “clicked.” We may also collect information from the URLs from which you linked to our Website. Collecting such information may involve logging the IP address, operating system and browser software used by each user of the Website. Although such information is not Personally Identifiable Information, it may be possible to determine from an IP address a user’s Internet Service Provider and the geographic location of his or her point of connectivity.
You should be able to control how and whether cookies will be accepted by your web browser. Most browsers offer instructions on how to reset the browser to reject cookies in the “Help” section of the toolbar. If you reject our cookies, many functions and conveniences of this Website may not work properly.
Personally Identifiable Information
Among other things, we may use the Personally Identifiable Information that you provide to respond to your questions, provide you the specific Services you select, send you updates about Services or events we offer, and send you email messages about Website maintenance or updates.
Verification of Your Educational Status
If you are a registered student or educator at an educational institution, the Straight Up Partners may offer you the ability to receive access to additional services. In order to subscribe to these additional services, you may be required to provide us with additional Personally Identifiable Information such as proof that you work or study at that educational institution, e.g. in the form of your valid email address hosted by that institution. Personally Identifiable Information and any other information we receive from you for this purpose will be used to validate your educational status, and may be archived and used for future communications with you
Participation in Online Courses
From time to time, the Straight Up Partners may offer you the opportunity to participate in an online course on or through the Website. If you desire to participate in a course, you will be asked to provide us with or confirm certain information necessary to conduct such a course. This information may include, among other things, your name and email address. The Straight Up Partners, or their third party service providers, may, for instance, collect certain information from you in conjunction with assignments, exams and other assessments related to the online course. For example, as part of a course, the Straight Up Partners (or their third party service providers) may collect certain information from you in order to (a) verify or authenticate your identity or submissions made by you, such as a signature for a test or assignment log, a photograph or recording of you (e.g., using a webcam) or information included on a photo identification card or document, or (b) monitor your performance during an exam to confirm that you are abiding by the applicable test rules or requirements (e.g., confirming that you are not using prohibited resources). The Straight Up Partners may also collect information from you or about your performance or accomplishments related to the course, such as quiz/exam scores, grades, project evaluations, teacher evaluations and other evaluations of your performance or accomplishments.
We may share Personally Identifiable Information that we collect from you when you participate in an online course with the particular educational partner (e.g., such as a university or company) that is using the online course as part of its programming and the instructor(s) who taught, managed or otherwise oversaw that programming. For example, if you are taking a course through a university, we may share Personally Identifiable Information about you and your performance with the university to report on your progress in the course. In another example, if you are taking a course sponsored or paid for by your employer, we may share your grades, evaluations, or progress in the course with your employer and other Personally Identifiable Information. This information may be shared at any time during the course or afterwards. Personally Identifiable Information shared with our educational partners will be subject to the privacy policies and procedures of such partners. Also, we may archive this information and/or use it for future communications with you.
Communications with Us
Recommendations Made to Us
A user of the Website might provide your name and email address through a recommendation form on the Website, i.e. they may use the form to recommend that we let you know about the Website and Services. If this happens we will use this Personally Identifiable Information to send you an email on their behalf, we will copy them on that email, and we will not send you any further correspondence unless you request it. The Personally Identifiable Information they share will be stored so that we can track for any abuses of the recommendation process and remove abusing users from our system.
Providing Services to You
When you use certain services that are available on or through the Website, you may be required to provide us with Personally Identifiable Information. For example, we may make available to you chat room services that allow you to communicate with staff members. When you use such services, you may send us Personally Identifiable Information, and we may archive this information and/or use it for future communications with you. Moreover, in certain circumstances, we may share certain information and materials with third parties in order to provide you services that you have requested. For example, we provide a service that allows you to share word of certification you received through open badging services. This would only be done at your request.
When purchasing products or services through the Website or its online shop, you may be required to provide us with Personally Identifiable Information, such as your name, address, billing information (i.e., credit card information and billing address) (“Billing Information”), shipping address, and email address. We use Personally Identifiable Information collected during the purchasing process to fulfill the order or request and provide the product or service to you (either directly or through our providers). Billing Information may be archived by us or our providers. We may archive Personally Identifiable Information other than Billing Information and/or use it for future communications with you.
Third Party Websites
We may receive Personally Identifiable Information when you access or sign in to a third party website, e.g., Facebook, from our Website. This may include the text and/or images of your Personally Identifiable Information available from the third party website. To the extent such Personally Identifiable Information contains images of you, you grant the Straight Up Partners a limited, non-exclusive right to use, reproduce, distribute, prepare derivative works of or publicly display such images and/or your likeness for promotion or fundraising. An example of this might be if your image shows up in a screen shot or video shared in a presentation we give to potential funders. We may also receive an image or likeness of you when you access or sign in to our Website using Social Login, e.g. a profile or avatar image. We may use the Personally Identifiable Information collected from third party websites for internal purposes. An example of this might be if such an image becomes associated with your profile on our Website.
Disclosure to our Business Partners
The Straight Up Partners may share Personally Identifiable Information with third party business partners, such as companies that may be offering products or services or other opportunities that may be of interest to you, but only after obtaining your consent.
Disclosure to Service Providers
Our operations and maintenance contractors and other service providers may have limited access to your Personally Identifiable Information in the course of providing products or services to us. These contractors may include vendors and suppliers that provide us with technology (e.g. hardware, information technology, or website), services (e.g., test proctoring services), and/or content related to the operation and maintenance of the Website or the online courses. Access to your Personally Identifiable Information by these contractors is limited to the information reasonably necessary for the contractor to perform its limited function for us.
Government Authorities, Legal Rights and Actions
Disclosure to Acquirers
The Straight Up Partners may disclose and/or transfer your Personally Identifiable Information to an acquirer, assignee or other successor entity in connection with a sale, merger, or reorganization of all or substantially all of the equity, business or assets of the Straight Up Partners to which your Personally Identifiable Information relates.
Third Party Tracking
Third parties, including linked sites and applications (e.g., Facebook and YouTube), customer support services and data analytics services, may collect information about you in connection with your use of the Website (e.g., usage information). Such third parties may use tracking technologies in connection with the Website, which may include the collection of information about your online activities over time and across third-party web sites or online services. In some cases, third party tracking tools may only collect Non-Personal Information about your use on the Website. However, in other cases, such third parties may collect Personally Identifiable Information about you as they engage in these activities (e.g., customer support services may obtain your name and email address in conjunction with their support activities).
Currently, we do not monitor or take any action with respect to Web browser signals or other mechanisms for the expression of choice regarding collection of information about an individual over time and across third-party web sites or online services (e.g., Web browser “do not track” signals).
Confidentiality, Security and Retention of Personally Identifiable Information
Updating or Deleting Your Personally Identifiable Information
We maintain a procedure in order to help you confirm that your Personally Identifiable Information remains correct and up-to-date or choose whether or not you wish to receive material from us or some of our partners.
You may unsubscribe from certain email communications when you receive them. You may also update your Personally Identifiable Information by logging into the Website and visiting your user account page. Keep in mind, however, that even after updates to your Personally Identifiable Information, we may maintain and store older versions of such information within our databases, access logs and other records.
If you have any privacy-related questions or unresolved problems, you may contact us using the information provided below.
Protecting the Privacy of Children and Minors
The Straight Up Partners strongly believe in protecting the privacy of children. In line with this belief, we do not knowingly collect or maintain Personally Identifiable Information on our Website from persons under 13 years of age, and no part of our Website is directed to persons under 13 years of age. If you are under 13 years of age, then please do not use or access this Website at any time or in any manner. We will take appropriate steps to delete any Personally Identifiable Information of persons less than 13 years of age that has been collected on our Website without verified parental consent upon learning of the existence of such Personally Identifiable Information.
Making top quality tools and resources available to as many people as possible is very important to The Straight Up Partners. We have created this License Agreement to explain the ways in which we do this through the Website and Services. Please read it to learn more about the ways in which you can use the intellectual property to which you have access.
Our Openly Licensed Intellectual Property
Through the Website, the Straight Up Partners make some of their intellectual property available for free through a Creative Commons License (our “Openly Licensed IP”). Our intent in doing this is to increase the accessibility of high quality tools and approaches for creativity, innovation, and entrepreneurship around the world.
Openly Licensed IP includes that which can be accessed through the Website without signing in, i.e. what is available on the Website to the general public. It also includes that which can be accessed on the Website by signing in but without paying any fee, i.e. what is available to users who sign in to the Website but who have not paid a fee. The details and implications of this license are outlined in this section.
Openly Licensed IP does not include intellectual property that requires payment of a fee to be accessed, i.e. if you have to pay a fee then the corresponding intellectual property is licensed to you as described in the section below on our Regularly Licensed IP.
Our Open Creative Commons License
Our Openly Licensed IP is made available through the Creative Commons Attribution-NonCommercial-NoDerivs license linked below in this section. This license means that users of the Website are allowed to read, download, and share the materials they have access to with others, as long as they provide appropriate credit to the Straight Up Partners and the author(s) of the materials, and as long as they don’t change them in any way or use them commercially.
Here is the license deed: http://creativecommons.org/licenses/by-nc-nd/2.5/ca/
And here is the full legal code in English: http://creativecommons.org/licenses/by-nc-nd/2.5/ca/legalcode.en
And here is the full legal code in French: http://creativecommons.org/licenses/by-nc-nd/2.5/ca/legalcode.fr
Our Regularly Licensed Intellectual Property
Through the Website, The Straight Up Partners make some of their intellectual property available for a fee (“Regularly Licensed IP”). Regularly Licensed IP corresponds to intellectual property that requires payment of a fee to be accessed, i.e. if you have to pay a fee then this license applies. It often corresponds to our mini courses, courses, and WEE Degrees.
We reserve all rights to our Regularly Licensed IP. This means that users of the Website are allowed to read, study, and refer others to the materials as long as they provide appropriate credit to the Straight Up Partners and the author(s) of the materials. They may only use them for their own personal non-commercial purposes.
Interpretation of “Non-commercial”
The term NonCommercial in the above Creative Commons license and the term non-commercial in the above regular license and mean that users may not sell, profit from, or commercialize intellectual property found in materials on the Website, or in works derived from them. The guidelines below are intended to help users determine whether or not their use of materials found on the Website would be permitted under the “non-commercial” restriction. Note that there are additional requirements spelled out in the Creative Commons license (such as attribution and no derivatives).
1. Commercialization is prohibited. Users may not directly sell or profit from materials found on the Website or from works derived from materials found on the Website without making alternative arrangements in writing with the Straight Up Partners.
Example: A commercial education or training business may not offer courses based on materials found on the Website if students pay a fee for those courses and the business intends to earn revenue through doing so.
Example: An educational institution may not offer workshops based on materials found on the Website if workshop participants pay a fee for those workshops and the institution intends to earn revenue through doing so.
Example: A consultant may not offer workshops or other consulting services based on materials found on the Website if clients pay a fee for those services and the consultant intends to earn revenue through doing so.
2. Determination of commercial vs. non-commercial purpose is based on the use, not the user. Materials found on the Website may be used by individuals, institutions, governments, corporations, or other business whether for-profit or non-profit so long as the use itself is not a commercialization of the materials or a use that is directly intended to generate sales or profit.
Example: A corporation may use materials found on the Website for internal professional development and training purposes.
3. Incidental charges to recover reasonable reproduction costs may be permitted. Recovery of nominal actual costs for copying small amounts (under 100 copies) of materials found on the Website on paper is allowed for educational purposes so long as there is no profit motive and so long as the intended use of the copies is in compliance with all license terms. Students must be informed that the materials are freely available on the Website and that their purchase of copied materials is optional.
Example: An institution in a remote area has limited Internet access and limited network infrastructure on campus, and a teacher offers to print copies of materials found on the Website relevant to her course. The teacher may recover the costs of creating the printed copies.
If you have questions about acceptable use of materials found on the Website, please contact our Copyright Agent »
Copyright and Infringement Notification
The Straight Up Partners, prior to making any materials publicly available, have made commercially reasonable efforts to review all material on the Website to determine the correct ownership of the material and obtain the appropriate licenses to make the material available on the Website. The Straight Up Partners will promptly remove any material that is determined to be infringing on the rights of others. If you believe that a portion of the material infringes another’s copyright, contact our Copyright Agent »
You may be asked to send or fax a follow-up copy with a signature. To file the notification, you must be either the copyright owner of the work or an individual authorized to act on behalf of the copyright owner. Your notification must include:
1. Identification of the copyrighted work, or, in the case of multiple works at the same location, a representative list of such works at that site.
2. Identification of the material that is claimed to be infringing or to be the subject of infringing activity. You must include sufficient information, such as a specific URL or other specific identification, for us to locate the material.
3. Information for us to be able to contact you (e.g., email address, phone number).
4. A statement that you believe that the use of the material has not been authorized by the copyright owner or an authorized agent.
5. A statement that the information in the notification is accurate and that you are, or you are authorized to act on behalf of, the copyright owner.
When our Copyright Agent receives such a notification we will conduct a review of the notification and the relevant materials and respond to you as soon as possible indicating that we have either removed the materials from the Website or if not, why the materials have not been removed.
Use of Registered Trademarks, Names, and Logos
The following are registered trademarks owned by one or both of the Straight Up Partners:
- WEE Degree
- Idea Maker
- DIY Innovation Toolkit
- Straight Up Business Institute
Except for purposes of attribution, e.g. as required by our Creative Commons License, you may not use these names, the associated wordmarks and logos, or any variations thereof (collectively the “Marks”), without prior written consent of The Straight Up Partners. You may not use the Marks for promotional purposes, or in any way that deliberately or inadvertently claims, suggests, or in the Straight Up Partners’ sole judgment gives the appearance or impression of a relationship with or endorsement by the Straight Up Partners.
Changing Our License Agreement
Please note that we review our approaches to licensing intellectual property from time to time, and that these practices are subject to change. The Straight Up Partners reserve the right, in their sole discretion, to modify or replace any part of this License Agreement. We will do so by updating this web page. It is your responsibility to return to this page periodically to ensure familiarity with the most current version. Your continued use of or access to the Website and Services following the posting of any changes to these License Agreement constitutes acceptance of those changes.
We will take reasonable steps to notify you of any material changes or modifications to this License Agreement. We will also keep up to date the effective date (located at the bottom of this page).
If you have any questions, comments, or complaints about this License Agreement, please contact us »
This License Agreement was last updated on June 29, 2016.