What is the ‘Break It and Better It’ form?

As tools go, this one’s ridiculously simple – two columns on a piece of paper. But as process and mindset go, it can represent an eye opening shift. Most of us who think we might be on to a good idea will (at some point) ask the people around us what they think of it. And while there’s nothing wrong with that, it’ll rarely provide the results you need most to make it better.

Whether you’re starting something new or working on an existing product or venture, the Break It and Better It form and process are designed to provide you with a simple and powerful first step in becoming an expert on your own idea.

And it’s deliberately complementary to the Idea Napkin, the Idea Model, the Value Proposition Wheel, and other tools such as the lean and business model canvases.

Let me use it now for free! »

Welcome (back)!

Access to the Creative Commons tools and a lot of the content on our site(s) is completely free. We just ask that you sign in / sign up using an existing social account. To do this, click one of the icon(s) below:


This will take you to their sign in tools - we'll never see your password and you won't have to create and remember yet another one. This is for convenience but it's also to keep the sign in process as secure as possible.

This is handled at arm's length and all we ask to receive from your provider is your name and email address so we can uniquely identify you. We know how important that information is to you - we use websites too. And you have our commitment to protecting and always respecting your privacy.


In turn, by signing in you're agreeing to our terms of use (including privacy policy and license agreement) found here »


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Get out of your head and out from behind the desk

There’s nothing like sharing your idea with others to move it to the next step. Yet, many of us hesitate to do that. Even months or years since they day we cooked it up. And those that do share it often go about it in ways that are much to “safe” to yield the feedback we need. Take this simple first step to getting it out there.

Start thinking and working like a designer

We all love our own ideas. And all of our friends and colleagues love us. (Okay, maybe not all of our colleagues…) And in general, people aren’t really very good at providing feedback. So while asking the people around you what they think of our idea can feel productive, it’ll rarely gets done right. This simple tool guides the way on that.

Become the worldwide expert on your idea

There are all kinds of experts out there. And while you do want to find them on your journey, you need to remember three things: 1) none of them is an expert on your idea; 2) none of them is going to become an expert on it; and 3) only you can become that expert. Use the Break It and Better It form to get started.

Do you teach / coach tomorrow’s leaders?
Do you teach / coach tomorrow’s leaders?

This is a great tool for facilitating a conversation with an employee, manager, innovator, or entrepreneur. It guides conversations, forms the basis of a lesson, captures and defines ideas within a portfolio, and boosts a practical ideation or strategy session.

What's under the hood?

  • Free canvas (template) for the Break It and Better It form (in PDF and Google Docs formats)
  • Directions and guidance about how to use it to evolve your concept into its most highly impactful and feasible version
  • Explicit relationships to related tools such as the Idea Napkin, the Idea Model, the Value Proposition Wheel, and those for assessing your idea
Let me use it now for free! »

Welcome (back)!

Access to the Creative Commons tools and a lot of the content on our site(s) is completely free. We just ask that you sign in / sign up using an existing social account. To do this, click one of the icon(s) below:


This will take you to their sign in tools - we'll never see your password and you won't have to create and remember yet another one. This is for convenience but it's also to keep the sign in process as secure as possible.

This is handled at arm's length and all we ask to receive from your provider is your name and email address so we can uniquely identify you. We know how important that information is to you - we use websites too. And you have our commitment to protecting and always respecting your privacy.


In turn, by signing in you're agreeing to our terms of use (including privacy policy and license agreement) found here »


close-link

Also available to you and your team:

  • Versions for use in our Virtual Design Space
  • Related courses and mini-courses
  • Educator and coaching resources