Here's why ...



Design the most impactful and feasible version of that idea you care so much about –
before you spend your time and money on the wrong things.

Level 1: Get your idea out of your head

So many people we work with bounce ideas around in their heads without ever taking the time to get them down onto paper, or even onto the back of the proverbial napkin. Worse than that, most inadvertently skip the simple up-front steps you’ll learn in this first level of the Idea Maker Course for making your ideas stronger and saving yourself from wasting time and money on the wrong things.

Level 1 accelerates you past all that. Take it now to get your idea down onto our Idea Napkin, get all the fundamentals in place, and position yourself for designing a better version of that technology, project, product, business, or movement you care so much about …

What do you get in Level 1? Seven deep-dive lessons containing 10 videos and a bunch of great content + Helpful training on how to use our Idea Napkin tool + Insights and guidance based on years spent coaching thousands of entrepreneurs and corporate innovators from around the world. 

$15 $7

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Level 2: Coming soon!

Level 3: Coming soon!

Level 4: Coming soon!

Level 5: Coming soon!

Level 6: Coming soon!

Level 7: Coming soon!

Here's why you should run your ideas through this experience!

The odds of success are stacked against us, but you can change those odds for yourself.
You can deliberately design better versions of your idea for better businesses down the road.
We see so many people spend their time and money on the wrong business or website.
Alex Bruton's TEDx Talk on Innovation Literacy | Why We Need to Innovate How We Learn to Innovate
This stuff is absolutely learnable. Watch the TEDx talk on Innovation Literacy.

Here's what people are saying about it!

I used to think that the whole concept of ‘innovation’ or thinking creatively was for the artists, engineers and of course, the designers out there … winning ideas seemed to ‘just happen’ to everyone else. Likewise, it seemed I was often trying to take my ideas straight from ‘napkin to business plan’; I felt frustrated with the process and was rarely happy with the results.

With these approaches, I learned to stop seeing my ideas as fixed entities out of my control, but instead as ripe ‘opportunities’ with the potential to grow into those fantastic, winning ventures by my deliberately designing them to be. I now see all along I was missing valuable opportunities to prototype and workshop my ideas into winning ones. I wish I could have experienced this years ago! Don’t expect to sit back and simply be told what to do … an integral part of the learning experience is to roll up your sleeves and dive right in, creating and exploring throughout.

Thank you … I feel the learning has only just begun!

Becky RockNurse Clinician, Patient Blood Management Program, Alberta Health Services, Canada

These tools and approaches have had incredible impact on our organization. As an executive responsible for innovation at a technology company I have been to many seminars and events trying to improve our ability to innovate.

These have been the most impactful we have used. Our team is now having deeper more constructive conversations about innovation. We’re creating innovative and powerful ideas beyond what we historical have produced.

We were using them within hours and they now have become an integral part of our organization.

I highly recommend this approach to anyone trying to create innovation inside their organization.

Kevin CroweExecutive Vice President Strategy, Long View Systems, Canada

The tools from the Straight Up Business Institute are powerful, practical, and fun. I’ve used them working with companies in California and with students from Florida to Finland. Straight Up continues to produce some of the most transformative and visually compelling, yet simple, tools for empowering the next generation of entrepreneurs. This is where design thinking meets entrepreneurship education!

Dr. Eric LiguoriVice President of Research, U.S. Association For Small Business and Entrepreneurship (USASBE) Florida, USA

The Innographer and The Straight Up Business Institute have provided the practical tools that my university students and entrepreneurial and corporate clients easily use to move their innovative ideas forward. I’ve seen individuals and groups make meaningful progress in a scary and ambiguous process in literally minutes – what you’ll find here are intuitive, powerful tools that provide a parachute for jumping off the entrepreneurship ledge.

Dr. Doan WinkelAssistant Professor of Entrepreneurship, Illinois State University, USA

These tools have proven to be easy to teach and easy to learn. Not only that, they work as a system and not just as independent pieces. From idea generation, to business model design, all the way through pitching your project, there is a tool that can be used at each step. All of those tools have a BIG common denominator: they are visual! That is extremely important when trying to communicate in a simple and easy, yet comprehensive way. With these tools each iteration or pivot has an instant feedback, which saves a lot of trouble and disappointments. Even if you are still in the desert, you know which way you have to walk.

Jonathan Colin Pichardo(Former) Director Business Incubator and Accelerator, Monterrey Institute of Technology and Higher Education Toluca, Mexico

I used your “Really Big Idea Sketch Pad” recently. I asked my students for their feedback. Immediately, they said it was well-structured, simple, visual, and helped them think through their early-stage business ideas effectively. I echo their sentiments completely. Thanks Alex for making your materials available for instructors around the world to help their students create and launch the next big ideas!

Dr. Phil KimAssociate Professor of Entrepreneurship Babson College Massachusetts, USA