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Break it and better it

Break it? But it’s my baby!

It’s time to get out there. And not just to see what people think of your idea. Rather, get out there to find the right people and then see if they can help you break it.

You’ve done a lot of good work so far. And if you’re like most people, you’ve done it from behind a desk. Or in your cubicle. Or between coding sessions. Or at the back of your lab. And you may have been cautious about sharing it with other people.

I know I get like that. It’s my nature to want to think first and share later.

But now you need to get out there and talk to some of the key people – the actual humans – for whom you’re trying to create value.

It’s time to get out there. And not just to see what people think of your idea. Rather, get out there to find the right people and then see if they can help you break it.

Think of this as walking around each slice of your Value Proposition Wheel and getting to know whether your assumptions are correct. Learning whether the key people you identified see value in what you are offering them. Finding out whether they are the right key people after all. Trying to figure out whether they see value in something different than you imagined. And capturing what you learn for your next iteration.

Get up from your desk!

Go find some people who can represent your pre-personas. People who can tell you whether you really do understand the problem you’re proposing to solve for them, and whether they really value what you’re offering.

This isn’t always easy. You have to have a bit of hustle. And you have to put yourself out there a little.

You have to do some thinking, and likely have to do some research. There isn’t a little black book of magic contacts, and you may need to do some work and ask around in order to find the right person.

Here I am walking the talk:

Use the “Break It and Better It” form

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