The Idea Napkin is a tool for people who want to start and lead something impactful – whether it’s a trendy restaurant, a high tech venture, a social business, or a personal project of passion. It’s to help you start, or come back to basics when needed.
As tools go, this one’s ridiculously simple – two columns on a piece of paper. But as process and mindset go, it can provide an eye opening shift in how to best move an idea forward and avoid common mistakes. Whether it’s brand new or a going concern.
The Idea Model comes after the Idea Napkin and before tools like the lean canvas or business model canvas. We think of it as a home plate for running the bases with your concept – whether you just thought of it or you’ve been working on it for years.
One of the most practical and powerful tools in our idea design arsenal, the Value Proposition Wheel helps you figure our who are your key customers (using “testable pre-personas”) and design the version of your concept that best meets their needs and wants.
Trust yourself. But don’t fool yourself. The tools on this page will help you get feedback from others and translate it into an authentic critique of your idea – one that’s directly tied to the challenge of designing the mostly impactful and feasible version of your concept.