Join us for coffee as we discuss …

Making sense of pretendotyping vs.
pretotyping vs. prototyping vs. the MVP

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Meanwhile, here’s what it’s all about:

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• 0:00 – Hey there! Thanks for joining us for coffee!
• 0:19 – I’ve been testing out some stuff to make sense of pretendotyping, pretotyping, prototyping, and the MVP, e.g. at a hackathon, at a Civic Tech meeting, for folks at the Monterrey Institute of Technology, and in some of my classes with engineers
• 2:08 – It was a guy at Google who started all this talk about pretotypes
• 3:04 – Why do these things matter? (Getting past just talking about and modeling your concepts.)
  • 4:14 – Why do good entrepreneurs care about this?
  • 6:13 – Why do good corporate / business leaders care about this?
  • 8:20 – Why do good educators care about this?
  • 8:58 – Why does the experienced engineer or product developer care about this?
• 11:28 – A guide to this chat
• 13:02 – Prototyping the whole opportunity vs. prototyping the offering (an important distinction)
• 16:40 – Some history and starting to make sense of it all
  • 17:04 – Alberto Savoia from Google (2011)
  • 17:33 – Eric Ries and the Minimum Viable Product (MVP) (2009)
  • 18:11 – Steve Blank and the minimum feature set (2010)
  • 18:30 – Frank Robinson at SyncDev and the MVP (2001)
• 18:58 – The need for clarity and simplicity + how do I start to make sure I’m designing and developing “the right it”?
• 21:30 – Building the skills and ramping people into later stages
• 25:14 – Defining things by stage of the venture: proof of potential value; proof of value; proof of sales; proof of volume; and proof of scale
• 27:50 – Give me the definitions damn it! And some sense making about pretendotypes, pretotypes, pretendotypes, and the MVP
  • 30:16 – The MVP’s place and how do we bridge people into it?
  • 31:45 – Definition of a pretendotype
  • 32:32 – Definition of a pretotype
  • 33:19 – Definition of a prototype
  • 33:32 – Smart touch points across the full spectrum, right out to product
• 37:20 – Appealing to different ways of working and learning
• 38:51 – The Learning Zone and your journey to really big value
  • 38:36 – Learning as much as possible as quickly as possible – on purpose to accelerate your experience gaining
  • 39:33 – The deliberate design of your pathway from pretotypes to products
• 40:48 – Some examples and discussion
  • 40:48 – Pretendotyping to product example (from sketch to being on Amazon.ca)
  • 42:56 – A more mature approach, a better pitch, and making learning the goal
  • 47:44 – Classic product prototyping + the power of these approaches even for top designers and engineers
• 50:30 – Learning more: the mindset, prototyping services, deeper examples, Wizard of Oz and concierge pretotypes, presales and Kickstarter, practical techniques, testing and refining the experience implied by your offering,
• 52:13 – How Mike sees applications of all this with his clients + how we’re already seeing entrepreneurs become better experts at their own ideas
• 59:00 – A little look at our own recent journey and why everyone needs this kind of approach
• 1:00:07 – Closing thoughts and your next steps